Alex Eala fans have another reason to get excited.
Nike has expanded its merchandise inspired by the Filipina tennis star, and this time the designs lean even more heavily into something distinctly Filipino: the sampaguita.
A new limited-edition Alex Eala collection designed in collaboration with Filipina illustrator Georgina Camus was announced on September 27, 2026. The latest drop includes two shirts, two caps and two tote bags, with the sampaguita serving as the central visual theme. The merchandise became available in limited quantities beginning September 28 at Nike Fort in Bonifacio Global City. GMA Network
But there’s an important distinction to make.
If you search for “Alex Eala Nike collection” online right now, you’ll find several different groups of products: the limited-edition In Full Bloom merchandise, the official NikeCourt Alex Eala T-shirt released internationally, and Nike Philippines’ much larger “Alex Eala” Shop Her Look assortment.
They’re related, but they’re not exactly the same collection.
Here’s what Filipino fans need to know.
Content
What Is the New Nike Alex Eala Collection?
The newest release is a limited-edition collection inspired by Alex Eala and designed with Manila-based illustrator and designer Georgina Camus.
According to the September 27 announcement, the collection consists of:
| Item | Number of Designs |
|---|---|
| Shirts | 2 |
| Caps | 2 |
| Tote bags | 2 |
The common element is the sampaguita.
Park Access and Camus described the flower as representing Eala’s journey and the pride she generates while bringing Philippine tennis onto the international stage. GMA Network
This isn’t the first time Camus has worked on Eala-inspired Nike merchandise. She also designed the Sampaguita artwork used in the earlier Nike By You: In Full Bloom collection. GMA Network
And if you’ve been following Alex for a while, the flower should already look familiar.
The Meaning Behind the Sampaguita Design
What I like about this collection is that it doesn’t simply put Alex Eala’s name on a shirt and call it merchandise.
There’s actually a story behind the artwork.
The Nike By You: In Full Bloom concept follows Alex’s growth from a young Filipino tennis player with huge ambitions into an athlete competing on some of the biggest stages in the sport.
Earlier pieces featured the Filipino phrase:
“Kapag lumago, hindi na hihinto.”
The accompanying designs used Sampaguita artwork by Georgina Camus. PhilSTAR Life reported that the graphic drew inspiration from the Sampaguita hair accessory associated with Eala’s Wimbledon appearance and her connection to home. Philstar Life
That Filipino identity has remained central to the newer merchandise.
It’s probably one of the reasons these releases feel different from the usual athlete shirt.
You’re not just seeing a Nike logo and an athlete’s name. There are Filipino words, Filipino artwork and a flower instantly associated with the Philippines.
Nike Alex Eala Collection Price in the Philippines
Now for the question most people will probably search for:
How much does the Alex Eala Nike collection cost?
There’s one important thing to clarify here.
As of September 28, the announcement for the newest six-piece drop confirms its availability and the products included, but the public reports I could verify do not provide a new item-by-item price list for all six September designs. GMA Network
The most recently confirmed starting prices for the Nike By You: In Full Bloom merchandise are:
| Alex Eala Merchandise | Confirmed Starting Price |
|---|---|
| Custom short-sleeve T-shirt | ₱995 |
| Classic cap | ₱795 |
| Custom tote bag | ₱1,495 |
Those prices were published when the In Full Bloom collection was showcased at Nike Fort earlier in 2026. Philstar Life
However, I would not automatically assume that every new September 28 variation costs exactly the same.
Because the newest release now includes two designs in each category, prices could vary depending on the base item or customization.
So if you’re heading to Nike Fort specifically for the latest drop, check the in-store pricing before purchasing.
Quick Price Guide
For now, the safest reference is:
- Alex Eala custom Nike tee: previously starting at ₱995
- Alex Eala Nike cap: previously starting at ₱795
- Alex Eala Nike tote bag: previously starting at ₱1,495
These are confirmed previous starting prices for the In Full Bloom line rather than a guaranteed price list for every September 28 item. Philstar Life
Where to Buy the Alex Eala Nike Collection
For the newest limited-edition collection, the confirmed destination is Nike Fort.
Nike lists the store at:
Nike Fort
G/F B3, Bonifacio High Street
9th Avenue
Bonifacio Global City, Taguig
Metro Manila
Nike itself identifies this location for its Alex Eala-related events, while Park Access lists Nike Fort among its Philippine stores. Nike.com
The latest Alex Eala collection became available there beginning September 28 in limited quantities. GMA Network
And the words “limited quantities” are important.
Previous Alex Eala merchandise has attracted considerable interest, so I wouldn’t assume that every shirt size or accessory will remain available for a long time.
Can You Buy the New Collection Online?
This is where things get a little confusing.
Park Access is the official Nike retailer in the Philippines and operates an online members service where customers can browse Nike products and check store availability. Park Access
However, the September 27 announcement specifically says the latest limited-edition Alex Eala collection will be available at Nike Fort.
I have not found confirmation that all six of the newest items are simultaneously being sold through Nike.com.ph or regular nationwide Nike stores.
So for the newest Sampaguita collection, Nike Fort is the confirmed place to buy.
That may change, of course, especially if Nike or Park Access announces additional online availability.
What About the Black Nike Alex Eala Shirt?
Now this is a different product.
In August 2026, Nike also released an official black Alex Eala tennis T-shirt.
This one looks much more like traditional athlete merchandise.
The 100% cotton shirt has Sampaguita-inspired detailing beneath the Nike Swoosh on the front. On the back, there is a larger floral graphic, “Alex Eala” written in script and Nike’s “Just Do It” branding. Philstar Life
It originally retailed through Nike internationally for $42, which Philippine reports converted to roughly ₱2,590 to ₱2,600 at the time. Philstar Life
The shirt generated enough demand that its initial Nike US inventory sold out quickly. Philstar Life
Did the Official Alex Eala Shirt Reach the Philippines?
Yes.
Park Access announced a Philippine release in August, with an online queue opening on August 26.
That release was restricted to members of the Park Access program. Philstar Life
So there are essentially two kinds of Alex Eala shirts that fans may encounter:
The custom Nike By You/In Full Bloom merchandise available through Nike Fort, and the standalone black NikeCourt Alex Eala athlete T-shirt.
That distinction is worth remembering if you’re searching online because photographs of both frequently appear under “Alex Eala Nike shirt.”
Nike Philippines Also Has an Alex Eala Shopping Page
Here’s another source of confusion.
Nike Philippines currently has an official “Alex Eala” section on its website.
But don’t interpret all of those products as Alex Eala signature merchandise.
Nike describes the campaign on its Philippine site as “Fresh Off the Court: Alex Eala” and invites shoppers to “Shop Her Look.” It highlights Nike 24.7 apparel, Nike Mind products, training pieces and tennis gear associated with Eala’s style. Nike.com
The Alex Eala section recently listed 31 products across categories including shoes, tops, jackets, trousers, shorts, sports bras, skirts and dresses. Nike.com
Some examples include:
| Nike Item on Alex Eala Page | Price |
|---|---|
| Nike 24.7 ImpossiblySoft Light Dri-FIT T-Shirt | ₱2,895 |
| Nike 24.7 ImpossiblySoft Joggers | ₱4,395 |
| Nike 24.7 Full-Zip Tunic | ₱4,695 |
| Nike 24.7 PerfectStretch Pleated Skirt | ₱5,595 |
| NikeCourt Slam Tennis Tank Top | ₱3,595 |
| NikeCourt Slam Tennis Skirt | ₱3,695 |
| NikeCourt Slam Tennis Jacket | ₱6,295 |
| Nike Zoom GP Challenge Pro PRM | ₱6,995 |
| Nike Vapor Pro 3 PRM | ₱7,595 |
| Nike GP Challenge 1.5 “Naomi Osaka” | ₱9,095 |
These were the prices displayed by Nike Philippines when checked, and stock can change. Nike.com
This collection is better described as Alex Eala’s curated or featured Nike look rather than merchandise carrying her name.
What Are the Designs of the New Alex Eala Collection?
The September collection has one clear visual direction: Sampaguita.
Nike and the designers have carried the “blooming” concept across the merchandise, linking the flower to Alex’s growth as an athlete.
The latest release contains two versions each of shirts, caps and tote bags. GMA Network
The earlier In Full Bloom pieces help explain the broader visual identity.
They have included Sampaguita illustrations, green tennis-court-inspired elements and Filipino phrases connected with growth and persistence. Philstar Life
The result is unmistakably Filipino without looking like typical souvenir merchandise.
And that may be the strongest part of the concept.
Who Designed the Alex Eala Nike Merchandise?
The artwork comes from Filipino illustrator and designer Georgina Camus.
She created the floral artwork used in the Alex Eala Nike By You project and has returned for the new collection. GMA Network
Camus was also behind Eala’s earlier custom Nike tee featuring the blooming Sampaguita motif.
That continuity explains why the different drops still look like parts of the same story even though the exact products change.
What Is “Nike By You: In Full Bloom”?
In Full Bloom is the creative concept Nike has used for its Eala-inspired customizable merchandise.
The idea follows her journey “from seed to full bloom”—essentially using the growth of a flower as a metaphor for her development as a tennis player. Philstar Life
The earlier collection included custom:
- Short-sleeve shirts
- Caps
- Tote bags
The newest September collection expands the options into two shirts, two caps and two totes. GMA Network
It also continues the Sampaguita theme rather than abandoning the original concept for an entirely different design direction.
Is This Alex Eala’s Signature Nike Line?
Not quite.
It would be misleading to describe Alex Eala as having a full signature apparel or shoe range comparable with athletes who have dedicated signature footwear franchises.
What she does have now is significant:
Nike has released athlete-specific Alex Eala merchandise, collaborated on Filipino-themed Nike By You products and created a dedicated Alex Eala shopping section on Nike Philippines.
The black NikeCourt Alex Eala shirt is unmistakably athlete-specific merchandise. The In Full Bloom collection is specifically inspired by her story. Meanwhile, the broader Nike PH Alex Eala page contains apparel and footwear selected around her style. Philstar Life
Those are three slightly different things.
Be Careful With Reseller Prices
Because official Alex Eala merchandise can sell in limited quantities, reseller listings have already appeared online.
Some listings can be significantly more expensive than the original retail price.
For example, reseller marketplaces have listed In Full Bloom pieces at prices far above the confirmed starting prices from Nike Fort. Carousell
That doesn’t necessarily mean a particular item is fake.
It simply means you’re buying from a reseller rather than at Nike’s original retail pricing.
If authenticity and price matter to you, start with Nike Fort, Nike Philippines or Park Access.
Alex Eala Nike Collection Philippines: Quick Guide
Here’s the easiest way to understand everything:
| Collection/Product | What It Is | Price Information | Where to Buy |
|---|---|---|---|
| New Sept. 2026 Alex Eala collection | 2 shirts, 2 caps, 2 tote bags with Sampaguita theme | New complete price list not publicly confirmed | Nike Fort |
| Nike By You: In Full Bloom | Custom Eala-inspired merchandise | Tee from ₱995, cap from ₱795, tote from ₱1,495 | Nike Fort |
| Official black NikeCourt Alex Eala T-shirt | Dedicated athlete merchandise | $42 internationally, roughly ₱2,600 equivalent | Previously released through Park Access/Nike |
| Nike PH Alex Eala “Shop Her Look” | Regular Nike clothing, tennis gear and shoes associated with Eala | Around ₱2,895 to ₱9,095 among currently listed examples | Nike Philippines |
Prices and stocks can change, especially for limited releases. GMA Network
Is the Alex Eala Nike Collection Limited Edition?
Yes—the newest September drop has explicitly been described as limited edition and available in limited quantities. GMA Network
That’s important if you’re planning to buy a particular shirt size.
Alex Eala merchandise has already shown that it can attract strong demand. Her black $42 Nike shirt sold out rapidly when first released online in the United States, and its Philippine release later used a members-only queue system. Philstar Life
So this probably isn’t a collection where I would wait several months and simply assume the same designs will still be sitting in the store.
Final Thoughts
Nike’s Alex Eala merchandise is becoming more interesting because the brand isn’t simply selling another tennis shirt.
The Sampaguita, Filipino phrases and artwork by a Filipino illustrator give the collection its own identity.
And right now, the newest drop is also quite easy to understand: two shirts, two caps and two tote bags, released in limited quantities at Nike Fort beginning September 28.
For prices, the previous Nike By You: In Full Bloom starting rates were ₱995 for custom tees, ₱795 for caps and ₱1,495 for tote bags. Just remember that those are the latest confirmed starting prices I could verify for the In Full Bloom line—not an official item-by-item price announcement for every new September 28 design. Philstar Life
If you’re looking specifically for merchandise with Alex Eala’s name or Filipino-inspired artwork, focus on the limited-edition collection and the official black NikeCourt Eala shirt.
If you simply want to dress like Alex on or off the court, Nike Philippines now has an entire Alex Eala “Shop Her Look” section as well. Nike.com
Either way, it’s pretty remarkable to see a Filipino tennis player now getting athlete-specific Nike merchandise—and seeing Sampaguita artwork and Filipino words become part of that story on a global sportswear brand.
